Social, Video, & Mobile For Internal Communications - West

Adoption of employee social advocacy programs is growing, but you need a strategic launch plan, involvement of senior executives and an ongoing pipeline of fresh, visually compelling content to inspire employees to join as social media ambassadors for your company.

Learn about the evolution of The Clorox Company’s program, which empowers employees to share the latest news, from product innovation and advertising campaigns to employee volunteerism events, sustainability news and awards, with their external social networks. The program provides word-of-mouth marketing value for Clorox’s corporate and consumer brands while engaging employees, keeping them informed on corporate and brand news, teaching them to improve their social media presence and providing guidance on social media legal requirements.

Discover first-hand how to start – and sustain success – with your own social advocacy program, including practical tips to help you:

• Understand the business case for an employee social advocacy program
• Apply the steps to launch and sustain your program
• Implement content strategy best practices to inspire employee engagement and retention in the program, while advancing corporate strategic goals

Andrea Rudert, Senior Manager, Digital Communications

The Clorox Company