Social, Video, Mobile for Internal Communications - West
Seattle | May 16 - 18
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Wednesday, May 17 • 10:45am - 11:20am
Creating Visually Compelling Content That Will Inspire Your Employees To Join A Social Advocacy Program
The Clorox Company

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Adoption of employee social advocacy programs is growing, but you need a strategic launch plan, involvement of senior executives and an ongoing pipeline of fresh, visually compelling content to inspire employees to join as social media ambassadors for your company.


Learn about the evolution of The Clorox Company’s program, which empowers employees to share the latest news, from product innovation and advertising campaigns to employee volunteerism events, sustainability news and awards, with their external social networks. The program provides word-of-mouth marketing value for Clorox’s corporate and consumer brands while engaging employees, keeping them informed on corporate and brand news, teaching them to improve their social media presence and providing guidance on social media legal requirements.


Discover first-hand how to start – and sustain success – with your own social advocacy program, including practical tips to help you:


  • Understand the business case for an employee social advocacy program
  • Apply the steps to launch and sustain your program
  • Implement content strategy best practices to inspire employee engagement and retention in the program, while advancing corporate strategic goals


Andrea Rudert, Senior Manager, Digital Communications

The Clorox Company

avatar for Andrea Rudert

Andrea Rudert

Senior Manager, Digital Communications, The Clorox Company

Wednesday May 17, 2017 10:45am - 11:20am PDT
Arctic Club Seattle, a DoubleTree by Hilton Hotel