What happens when a company goes from 15,000 employees to more than 30,000 in just five years, with most of those new hires located outside of the corporate headquarters? How do you convey the company’s history, values and culture in an ongoing, creative and non-budget-breaking way?
This discussion will provide numerous examples of how Qualcomm connected and engaged their diverse employees across 40+ countries – through online platforms, contests, storytelling and more including:
- Launching interactive platforms that connect employees across teams and geographies
- Using storytelling to capture the employee voice and help new hires create a personal and emotional bond with the company
- Designing low-cost contests (photo, video … even dance!) to engage employees and provide internal and external communications teams with assets for recruiting, social media and more
- Capturing the company’s history to share it with new employees in a compelling way
Laura Shanley,
Manager of Employee EngagementQualcomm
