Social, Video, Mobile for Internal Communications - West
Seattle | May 16 - 18
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Wednesday, May 17 • 3:10pm - 3:45pm
Creating the Right Content Mix for Your Employees: How Much Information, What Channels, and How Often

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Ask any artisan: having, choosing, and knowing how to use the right tool makes all the difference. But often internal communicators get directives such as:

“Gauge employee sentiment” - ”Improve end user adoption” - “Make a video about our awesome culture.”

Then you’ll be handed a coat hanger, some aluminum foil, and duct tape to make it all happen!

Whether you’re feeling a bit like MacGyver on a shoestring budget or you were handed a blank check most of us would envy, see how the Production Communications team at Concur has managed to figure out the right content mix for all employees, including how to:

  • Execute against a simple goal to improve employees’ product IQ
  • Produce and publish a bi-monthly 3-minute video without pulling your hair out
  • Utilize email software – in this case Newsweaver -- to measure the effectiveness of your internal email channel
  • Use a video sharing platform like Vimeo to analyze, compare, and act on user-driven behavior

Jody Wilkins, Product Communications


avatar for Jody Wilkins

Jody Wilkins

Product Communications, Concur
Jody Wilkins laid the framework for the Internal Communications function at Concur when there were less than 600 employees in Redmond, Washington. Now, the team serves a global workforce of almost 8,000! His passions include spending time with his family, fundraising to end MS, and... Read More →

Wednesday May 17, 2017 3:10pm - 3:45pm PDT
Arctic Club Seattle, a DoubleTree by Hilton Hotel