A 125-year-old organization can’t maintain a modern appearance without a little freshening up. For the Port of Portland, a quasquicentennial was the perfect motivation to check on perceptions – internally and externally – of the Port as an employer of choice.
After engagement surveys and new employee focus groups, Corporate Communications and Human Resources teamed up to draft a brand promise and create:
- A social media-friendly recognition tool
- A modernized careers website
- Launch activities for both that involved employees visually and verbally
- PROPS (Peer Recognition of Port Staff) real time employee recognition and rewards
You will learn how we used a network of “site champions” to build excitement and exceeded the first month’s 80% activation goal with a rate of 88% in just two weeks.
Lise Harwin APR,
Internal Communications ManagerPort of Portland
