Social, Video, & Mobile For Internal Communications - West

• Build a shared and compelling design vision with stakeholders 
• Assess and prioritize your intranet’s features and functionality 
• Identify conditions and measures for success

Meghan Armstrong, User Experience Consultant
Habanero Consulting Group

Brian Edwards, Director, Products and Services
Habanero Consulting Group

Microsoft is committed to reinventing productivity to empower every person and every organization on the planet to do more and achieve more.  In this session, Microsoft  will provide you with insights on the latest innovations rolling out for SharePoint Online, including integration with Office 365 Groups. SharePoint Online now has modern, mobile friendly sites, libraries lists and new mobile apps that extend the product’s reach in new areas. Be prepared to share your vision for team collaboration and the digital tools that support it.

You will learn how to engage your workforce using the latest innovations for SharePoint and Office 365, including:

• Empowering employees across business functions to be active and enthusiastic contributors to company intranets by focusing on ease of use
• Enabling active employee networks by sharing accurate information and encouraging collaboration between co-workers
• Combining a great people network to connect via intranet, mobile apps, and new libraries

• Design in Development - the Synopsis
• Design in Pre-production - the Storyboard
• Design in Production - the Director
• Design in Post-Production - the Cutting Room
• Design in Distribution - the Promotion

• Measurement makes cutting the clutter out possible
• Consolidating to recurring communication is better for communications and employees alike
• Strategic experimentation on internal email design puts you on a path of steadily increasing engagement

Chris Wagner, Co-Founder

Bananatag

Stephanie Richard, Internal Communications Advisor

Calgary Zoo

As health care continues to evolve, health care delivery systems are faced with increased competition, the use of advanced technologies and the potential for decreased service reimbursement. The pressing challenge for most health care delivery systems is to increase employee engagement to the organization’s strategy, while improving employee collaboration to help further drive an overall increase in operating margins, employee engagement, retention and productivity.

Join Aurora Health Care on their journey to increase employee engagement using enterprise social networking for work collaboration. Dive deep into the key issues you need to take into account for your digital workplace transformations - based on emerging social collaboration practices into the workplace, tailored communications techniques and steps you can take moving forward, including how to:

• Determine objectives used to evaluate employee understanding of their role and contributions in the organization using enterprise social collaboration
• Identify audience-specific goals for understanding and action of enterprise social
• Effectively evaluate and measure current employee engagement – by audience – using enterprise social collaboration
• Tailor audience-based communications – based on findings – to increase understanding and engagement using enterprise social collaboration

Michael Haessly, Senior Director Internal Communications

Aurora Health Care

Kyle Stevens, Senior Social Business Liaison

Aurora Health Care

Adoption of employee social advocacy programs is growing, but you need a strategic launch plan, involvement of senior executives and an ongoing pipeline of fresh, visually compelling content to inspire employees to join as social media ambassadors for your company.

Learn about the evolution of The Clorox Company’s program, which empowers employees to share the latest news, from product innovation and advertising campaigns to employee volunteerism events, sustainability news and awards, with their external social networks. The program provides word-of-mouth marketing value for Clorox’s corporate and consumer brands while engaging employees, keeping them informed on corporate and brand news, teaching them to improve their social media presence and providing guidance on social media legal requirements.

Discover first-hand how to start – and sustain success – with your own social advocacy program, including practical tips to help you:

• Understand the business case for an employee social advocacy program
• Apply the steps to launch and sustain your program
• Implement content strategy best practices to inspire employee engagement and retention in the program, while advancing corporate strategic goals

Andrea Rudert, Senior Manager, Digital Communications

The Clorox Company

• Gain insights from the trenches: before and after results from real world examples
• Engage executive stakeholder teams
• Use Social tool techniques and options for your intranet or digital workplace
• Implement tips and tricks for enabling successful social features

Meghan Armstrong, User Experience Consultant
Habanero Consulting Group

Brian Edwards, Director, Products and Services
Habanero Consulting Group

• Launching interactive platforms that connect employees across teams and geographies
• Using storytelling to capture the employee voice and help new hires create a personal and emotional bond with the company
• Designing low-cost contests (photo, video … even dance!) to engage employees and provide internal and external communications teams with assets for recruiting, social media and more
• Capturing the company’s history to share it with new employees in a compelling way

• Develop collaborative content with your employees for multiple channels
• Explore new opportunities to connect employees with each other through technology
• Take a platform-agnostic, people-first approach to intranet development

Nonlinear

“Gauge employee sentiment” - ”Improve end user adoption” - “Make a video about our awesome culture.”

Then you’ll be handed a coat hanger, some aluminum foil, and duct tape to make it all happen!

Whether you’re feeling a bit like MacGyver on a shoestring budget or you were handed a blank check most of us would envy, see how the Production Communications team at Concur has managed to figure out the right content mix for all employees, including how to:

• Execute against a simple goal to improve employees’ product IQ
• Produce and publish a bi-monthly 3-minute video without pulling your hair out
• Utilize email software – in this case Newsweaver -- to measure the effectiveness of your internal email channel
• Use a video sharing platform like Vimeo to analyze, compare, and act on user-driven behavior

Jody Wilkins, Product Communications

Concur

A 125-year-old organization can’t maintain a modern appearance without a little freshening up. For the Port of Portland, a quasquicentennial was the perfect motivation to check on perceptions – internally and externally – of the Port as an employer of choice.

After engagement surveys and new employee focus groups, Corporate Communications and Human Resources teamed up to draft a brand promise and create:

• A social media-friendly recognition tool
• A modernized careers website
• Launch activities for both that involved employees visually and verbally
• PROPS (Peer Recognition of Port Staff) real time employee recognition and rewards

• Gain an understanding of each’s strength to see what would work best in your organization
• Secure organizational buy-in into technology investments
• Introduce new technologies into the workplace and boost user adoption

Chuck Gose, Founder & Host

ICology

In this dynamic world of acquisitions, divestitures and other transformational business changes, you’ll hear a real-world story of how Symantec Employee Experience team approached and navigated through a major, company-changing acquisition and top-level leadership change at the same time. The tools used through this critical journey were key in engaging employees throughout and in establishing a go-forward model that’s already being redeployed on the next transformational step for Symantec.

You will learn how to engage employees and improve the employee experience during times of organizational change, including how to:

• Use communications, including video and other tools, as a primary lever to drive employee engagement through company transformation
• Keep the pulse on employee sentiment using feedback mechanisms, and how to use this as a guise to your communication strategy 
• Implement inquiry management tools to drive decisions regarding communication strategy and content

Shauna Buckner, Director - Employee Engagement & Experience

Symantec

• Build your own video platform
• Inspire employees using videos to become brand ambassadors by sharing content
• Use low budget tools and increase viewership

Steven Handmaker, Chief Marketing Officer
Assurance